The partners are developing Intellectual Outputs [link to ‘handbook ‘page and the other products when the downloads are ready]
This document states the real training needs of professional on social marketing and the preferred training methodology to be trained (the case study).
[link to ‘IO1‘]
See also the article of the Journal of Social Marketing https://www.emerald.com/insight/content/doi/10.1108/JSOCM-06-2020-0105/full/html#loginreload
[link to ‘IO2‘]