Social Inclusion Marketing

The Social Inclusion Marketing represents a significant opportunity for professionals of the social sector from EU-member countries to improve and keep pace with innovation.


SIM course generate organizational and personal development as they create opportunities to share best practices, create new methods, grow a network, and transform organizational weaknesses into strengths and opportunities.


The main objective of the SIM course is to equip professionals with social marketing concepts adapted to social sector and practical expertise to tackle social exclusion of disadvantaged groups. The SIM course prepared the participants at the best for planning and implementing successful solutions through case study methodology.

If you are interested to learn more and how to develop new approaches in work you can follow the modules of Social Inclusion Marketing here [ MODULES USi].


Moreover, you can read more on IO3 about training and how to structure a clear case study according the criteria of social marketing and social inclusion which will maximize the chances to reach new solutions and strategies in your working daily life.


The course has a theoretical and hands-on approach. In developing the pedagogical strategy, the same participants were coached by marketing experts through a step-by-step path to make sure that participants can developed real cases studies, relying on real problems in their daily life working activities. The learners acquired a large spectrum of marketing techniques that they can use to tackle social inclusion problems in the disability field.


At the end of the course, the professionals had already achieved a first significant accomplishment – i.e., they structured a case study and a strategy project of their own choice, entirely reviewed by the trainer and discussed with the other participants and stakeholders involved – while having acquired all the necessary competences to start planning at best the future of services.


All the SIM training methodologies, materials and tools were developed in aligned to the European Union instruments and tools related to EQF and ECTS.
Find out more in Materials – Intelectual Output 3.

1. Benchmark

2. Stakeholder Engagement


3.1. TAunderstanding

4. Segmentation

5. Barries and Benefits

6. Theory

7. Marketing Mix

8. Communication

9. Method Mix

10. ToC

11. Evalutation

12. Dissemination