This research explores, from an education and training perspective, the potential of midstream social marketing (SM) in the disability sector. It describes the most important features of SM, and assesses: a) which are the training needs of SM for professionals working in this setor ; and b) how to transfer SM techniques and strategies to disability sector organizations in order to improve the social inclusion and the quality of life of people with fewer opportunities.
Course entirely available online. The SIM MOOC integrates all the learning materials produced by the project focusing on the IO’s. The course is available through the uvX platform.