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Materials and Documents
Intellectual Outputs
Capa A4

IO1: SIM Training Needs Assessment

This research explores, from an education and training perspective, the potential of midstream social marketing (SM) in the disability sector. It describes the most important features of SM, and assesses: a) which are the training needs of SM for professionals working in this setor ; and b) how to transfer SM techniques and strategies to disability sector organizations in order to improve the social inclusion and the quality of life of people with fewer opportunities.

See also the article of the Journal of Social Marketing:

https://www.emerald.com/insight/content/doi/10.1108/JSOCM-06-2020-0105/full/html#loginreload

Download here

2022-06-15 14_37_11-O2_SOCIAL MARKETING_CORRECTED_CS_13062022 (1).pdf - Adobe Acrobat Pro DC (32-bit

IO2: SIM HANDBOOK – A practical guide for applying Social Marketing in the disability sector.

Help for those who want to dealing with social inclusion problems from a different perspective. The handbook can be used as guided course curriculum or as a self-study book.

 

Download here (ENG)

Download here (BU)

Download here (PT)

2022-06-15 14_42_34-PEDAGOGICAL_STRATEGY_BOOK_V3.pdf - Adobe Acrobat Pro DC (32-bit)

IO3: SIM Pedagogical strategy

Presents the case studies accomplished by the partnership and coached by experts and the project conclusions.

 

Download here (ENG)

Download here (BU)

Download here (PT)