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Intellectual Outputs
IO1: SIM Training Needs Assessment
This research explores, from an education and training perspective, the potential of midstream social marketing (SM) in the disability sector. It describes the most important features of SM, and assesses: a) which are the training needs of SM for professionals working in this setor ; and b) how to transfer SM techniques and strategies to disability sector organizations in order to improve the social inclusion and the quality of life of people with fewer opportunities.
See also the article of the Journal of Social Marketing:
https://www.emerald.com/insight/content/doi/10.1108/JSOCM-06-2020-0105/full/html#loginreload
IO2: SIM HANDBOOK – A practical guide for applying Social Marketing in the disability sector.
Help for those who want to dealing with social inclusion problems from a different perspective. The handbook can be used as guided course curriculum or as a self-study book.
IO3: SIM Pedagogical strategy
Presents the case studies accomplished by the partnership and coached by experts and the project conclusions.
IO4 – MOOC Course
Course entirely available online. The SIM MOOC integrates all the learning materials produced by the project focusing on the IO’s. The course is available through the uvX platform.
